I appreciate that you want to get to know me better.
My name is Jakub Oleksy. I've been working in the spaces of marketing, new technologies, education, and business transformation for over 20 years. Ad-tech, mar-tech, ed-tech: I know them, I use them, and I develop them.
I work with leaders, teams, and brands, established companies, and those just entering the market. How? We find our way through growth, redefinition, and deadlock.
I've worked in Europe, Australia, the USA, and the Middle East. Today, I translate this practice into CMLS, a system based on my experience, knowledge, and approach to marketing - yet greater than the sum of its parts.
CMLS organises what might otherwise be overwhelming.
I know what reality looks like on both sides of the mirror: as a CEO and strategist responsible for results, as a mentor and lecturer accountable for developing people, systems, and brands. I've seen how good ideas fall apart without structure, and how smart people burn out in systems that don't make sense.
CMLS is a strategy based on practice: a process tailored to start where you are now and raise the level of your game.
Developing 'for the sake of it' doesn't interest me.
Developing for results - very much so.
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How do I know that?
I’ve been - and still am - on both sides of the mirror.
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As a CEO and strategist, I was responsible for results. As a mentor and lecturer, for people’s growth. I’ve seen brilliant ideas fall apart without structure—and talented minds burn out in systems that, at least from their perspective, make no sense.
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I know that information chaos, lack of direction, and trendy jargon can be more dangerous than failure. That’s why CMLS is a project where everything has a reason. I don’t build “for the sake of it.”
I build with purpose.
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Why CMLS was created?
CMLS is my response to widespread fatigue caused by superficial development and the fads in 30-second clips promising you earn a million in five steps. Winning that lottery does happen, but it's neither a strategy for team development nor for the company.
I believe in process because I know that in working towards success, we already achieve results.
Growth doesn't have to be spectacular, but it must be real. Plus, with me you don't have to adapt to the process, a good process fits your situation and shows you how to move forward. That process is CMLS.
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How I work?
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I ask questions that identify and put things in their place. Then we build structures that master the situation, show which direction to take, and how to improve. We work smarter and wiser, at your pace, not mindlessly following the 'more, harder, faster' routine, which isn't always the correct answer.
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I'm aware of the trends, but I don't chase them because I created CMLS to build solutions that stand the test of time.
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I don't sell prescriptions without a diagnosis. So sometimes we work together, sometimes I guide teams step by step, sometimes I share knowledge, and sometimes I sit quietly to really hear something.
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After hours
By training: musician (drummer) and marketing specialist. At work: project manager, product owner, scrum master, business analyst, mentor. Gallup's maximiser. Insights yellow, with a touch of red and green.
Privately: father, partner, music, badminton, and cycling enthusiast. I compete in ultramarathons because they allow me to quiet my mind and remind me of what matters (hence my spin on spinning).
I prefer to understand the context and reach the goal rather than be the loudest voice. And I choose practice over appearances, clear language over jargon, honesty over smoothing things over.
If you’re looking for tools that help you perform better - not just look better - you’re in the right place.
Welcome to CMLS.
We start when you’re ready.
See what comes of it
If you're tired of stagnation and superficial actions, let's explore what we can change. This is a taster, a conversation that might lead to the beginning of the transformation your company is waiting for. And if not? At least we'll exchange views on strategy and marketing. We'll gain something either way. Ready?